6 Ways to Build Online Reviews for Your Practice
Subject: 6 Ways to Build Online Reviews for Your Practice
To increase your credibility and boost page ranking, one of the best things your practice can do is build online reviews. This is an excellent tactic for standing out in search results, improving conversions, and encouraging potential customers to contact you.
Whether it’s Google, Yelp, Foursquare or another review site, a consumer will always do their online research before making a purchase or appointment. In fact, 92% of consumers read online reviews, and more than half will choose a local business if it has positive ones.
Monitoring and managing your online reviews can seem overwhelming at first, especially if you don’t have a presence yet. Here are a few tips for how to get started and creative ways to garner positive buzz around your business.
- Make It Easy for Them
Create a web page that contains links to review sites, as well as recent positive customer testimonials. Make sure to keep this page updates with case studies and recent testimonial updates. Include this link at the bottom of communications, invoices, email signatures, etc.
- Don’t Be Afraid to Ask
Engage with your audience, and don’t be shy about asking for a review! Include a request at the bottom of newsletters, or send them a personal email with all of the necessary links. Leave a flyer on your front desk with instructions on how to post a review.
- Automate the Process
Make requests for online reviews a part of the patient process! There are plenty of online review management services and tools that automate emails to your patients. You’ll get real-time notifications of new reviews, data analytics on your presence, and more, giving you one less thing to worry about.
- Don’t Forget Social Media
Patients love stories. Post your most recent glowing reviews on your social media channels, along with a short note about your latest success story. This will keep you top-of-mind for patients who spend a lot of time scrolling on Facebook. Include a call to action at the end, along with that easy link to your review landing page.
- Respond to Reviews
Your customers took the time to leave you a review – take the time to write one back. Thank them for sharing praise about your work, and respond authentically to harsh feedback. Never try to hide a negative review. This will inspire more faith and transparency in your practice, and give you an opportunity to improve customer service. More people will be willing to leave reviews if they know they’re receive a response from the company.
- Have a Page Worth Visiting
Do you offer ways for customers to keep interacting with your firm? Make your website a wealth of knowledge through informative blog posts, infographics, and other types of content. This also gives you an excuse to send out newsletters more frequently, which presents another opportunity to encourage online reviews.
Contact us today to schedule a complimentary website analysis for your practice. We’ll provide you with valuable data about your page’s search engine visibility and how you can improve your online marketing presence. From copywriting to video production, we can also spruce up your website and make sure your patients always have something to sing your praises about.