Observe people in any public area these days and there’s a good chance you’ll see someone browsing the web on a smartphone such as iPhone or Android. In fact, one fifth of Americans access the mobile web each day, according to a 2009 Pew Research Center report, and that number is on the rise. In 2010 nearly 73 million Americans accessed the web via a mobile browser – an increase of 31% from 2009, according to ComScore.
Mobile websites are the latest craze, since they can be accessed through smart phones which have become a vital part of our lives. Smart phones and tablet computers are the hottest selling items today, and website owners need to have their websites noticed through these devices. A mobile-friendly site provides a great overall website experience to your mobile users. 73 million Americans browse websites from their phone every month and over 60 percent of consumers use smartphones to search for business locations or directions. It has become a necessity to provide a quality mobile experience and provides quick access to information about your business.
Benefits to having a mobile website
Higher ranking in search engines – Mobile websites are getting priority in mobile search. A mobile website provides improved rankings on mobile-friendly search engines such as Google and Yahoo, and also allows placement in a growing number of mobile and local directories.
Internet usage on mobile is up – More and more people are using smart phone or phone with internet connectivity. Those who do not have mobile site, will stay last in search engine.
Higher speed – If users are browsing your main site from mobile, it must be very slow and not up-to-the mark. Mobile site with less graphic can open faster than a normal site.
